Le nouveau est arrivé

Expression: Le nouveau est arrivé !

Pronunciation: [leu noo vo ay ta ree vay]

Meaning: This year's Beaujolais Nouveau has arrived!

Literal translation: The new has arrived!

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Notes: Le nouveau est arrivé ! is the slogan for Beaujolais Nouveau Day, the third Thursday in November when wine lovers in France and around the world race to take part in the traditional tasting of the year's Beaujolais Nouveau.

Coined in 2008, it's an hommage to the original slogan from the 1950's, le beaujolais nouveau est arrivé, which was used for five decades before being replaced by - oh là là ! - the English-language slogan "It's Beaujolais Nouveau time" for three years.

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Lessons and links

• A propos de Beaujolais Nouveau
• More Beaujolais Nouveau links
   
• French wine pronunciation
• French wine tasting terms
• More French wine links
   
• French holidays and celebrations
• French expressions for special occasions
   
• Expressions with arriver
• Expressions with être
• Nouveau vs neuf